One of the most special and emotional moments for any bride and groom is when the soon-to-be-married couple sees each other all dressed up for the first time on their wedding day. The first look is the moment the bride and groom see each for the first time (hints the “first” look) before the wedding and take pictures together with family members and the wedding party. It's getting more and more popular to do your pictures before the ceremony, especially when the ceremony and reception are in the same place. The first look originated from traditional arranged marriages. Back in the day families were afraid that if the groom saw the bride, he would think she is not pretty enough and run away.
Pros:
Cry in front of the people who are closest to you.
Save time so that guests are not waiting for photographs to be completed during cocktail hour.
Allows the couple to enjoy cocktail hour.
Photographers enjoy doing pics before the ceremony because it's less rushed.
Helps calm those "I think I'm going to explode" nerves.
Cons:
The traditional route.
Share the memory with all your guests.
Captures the true essence of the ceremony.
Builds anticipation.